10-SECOND TOOTHBRUSH, THE FRENCH INNOVATION THAT WANTS TO CONQUER OUR BATHROOMS
The Lyon-based start-up Fasteesh wants to revolutionize tooth brushing. Two years after the launch of its Y-Brush, which promises an efficient cleaning in 10 seconds, this innovation is creating a craze beyond the French borders. Benjamin Cohen, its co-creator, comes back on the recipe of success of his toothbrush.